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markings on inner cover and edges
Something terrible is about to happen
And the Russians are
as he foresaw it
ZAG : The #1 Strategy of High-Performance Brands Jerwood Fiction Uncovered Prize (2014) markings on inner cover and"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of the authors first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation to create lasting value
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